Creating a fun trade show display for a large education software company.

Smarter Services is a full-spectrum assessment company that provides colleges with unique software. We worked with Smarter Services to create multiple campaigns to target large colleges, such as Alabama University, to help introduce their products. We also helped create a booth display, environmental graphics, and brand handouts for one of the biggest education software conferences, OLC. We helped incorporate a fun vibe into their graphics by using brighter colors and icons that represented what they do.  

Trade Show Design

To carry out the fun theme we wanted Smart Services to portray at the trade show, Dox Design created unique environmental graphics like floor clings leading up to Smarter Services’ booth and door hangers that hung on all participants’ hotel doors. We then created a booth display with banners and wall clings using the same colors and icons, creating a consistent look and feel. A matching advertisement and PowerPoint template were also created so that the brand was recognizable throughout the entire conference.

Product Campaigns

Dox Design helped create graphics that showcased Smarter Services’ products that were used across a multi-school campaign. Direct mailers were sent out to colleges along with email follow-ups using the same illustrations we created. We also helped create a campaign that helped introduce Smarter Services to new colleges by sending them a quarterly “gift” and explanation of a Smarter Service product.

This campaign was sent to over 100 colleges!

The End Result: A Happy Client!

Kaila and team did an outstanding job with our recent projects! She was professional and very prompt. Kaila listened and we connected instantly. We didn’t have to waste time trying to explain myself. She caught my vision and made it come to life!! She stayed on budget and displayed an amazing attention to detail. We had a wide variety of projects from graphic design, marketing campaign concept, templates, and illustrations. We will definitely work with her again! In fact, I can’t wait for our next round of projects!

Julie Owen

Smarter Services

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