Puppy Paws Coffee & Company
Puppy Paws Coffee & Company is an online provider of specialty coffee and tea that donates 50% of their proceeds to animal shelters and rescues. They reached out to Dox Design to help with a quick promo card, which turned into an overhaul of their brand and a relationship that still continues today. We helped them clean up their branding, redesigned their packaging, and even helped with some marketing strategies and promotional ideas.
We helped Puppy Paws launch a subscription box, which ships three months of coffee and treats to customers, to increase online orders. We designed an eye catching box, wrapped in the newly redesigned brand pattern. The box ships three months of coffee and treats to customers. Along with designing the box to reflect the brand, we included small details inside the box, which aim to surprise dog lovers when they open the box.
The core of Puppy Paws business is the coffee and tea they sell. That is why it was important that the packaging of their products stood out and reflected the new brand change. We worked on differentiating tea types by using the new color palette. Deep tones to pop against the craft bags were decided upon. We then incorporated new patterns for the tea pouches and existing patterns for different coffee flavors.