Energizing a pet-consulting brand with daringly bold branding.

Pet Boss Nation is a consulting group for brick and mortar pet stores with over 2,000 members! Candace approached Dox Design to help refresh their brand as well as establish guidelines and templates her team could follow to ensure they were consistently portraying themselves in the market. We worked with the Pet Boss team to create a new color palette, bring in new textures and icons, and establish different color combinations and type styles that could be applied to Pet Boss Nation’s marketing materials and social channels.

After the rebrand was complete, Candace of Pet Boss Nation launched their brand saying, “Dox Design helped us reign in our style and take the Pet Boss Nation brand to the next level in 2019!”

Templates and Brand Cohesion 

We established a pattern and icon library for Pet Boss Nation to pull from when creating social media graphics or marketing materials. We set a strict standard for font usage and provided easy-to-use templates that ensured Pet Boss could create their own branded graphics with ease for all platforms.

Additionally, Dox Design templated a 20-page digital download as a standard for formatting all digital downloads on their website. We chunked out information using editorial designs and highlighted pages with our new images from a curated stock photo library.

The End Result: A Happy Client!

We needed to add more elements to our existing brand as well as “up level” it or give it a refresh. Dox Design were exactly the ones I knew I should call. After working with them in the past, I knew that they would meet deadlines, walk through ideas with me, and not pushing their concepts for redesign but helping me enhance and bring to life everything in my mind! They can deliver exactly what you want…but, I’m confident in saying it may even be a better version. I’ve worked with many designers and Kaila and her team at Dox Design are definitely my favorite! 

Candace D'Agnolo

Owner of Pet Boss Nation

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