Creating a boutique brand from scratch that communicates to pet businesses.

Paws in Mind is a consulting company for pet businesses that helps coach other “petprenuers” how to succeed. We helped create a brand for Paws in Mind by crafting a logo that played off of the owner’s original business and Dox Design client, Paws on Pine, a New York dog-sitting business. We wanted to maintain a boutique feel throughout the brand, so we decided to use tones of pinks and a serif typeface.

We helped this brand go from zero to hero and helped them craft a vision that can be executed across multiple channels. 

What We Did: 

Logo Design
Business System 
Website Landing Page
Color Selection 


Branding and Logo Design

We first created a logo that worked in parallel with Paws in Mind’s sister brand Paws on Pine using the owner’s pets as inspiration. We then crafted a custom color palette of pinks and purples to be used throughout the brand. A serif typeface and personable language were incorporate with studio images in the brand color. 

Related Projects

Pleasant Dog
Fido and Stitch
Pet Boss Nation
Beer City Biscuits

Ready to make your customers beg for more?