Creating a boutique brand from scratch that communicates to pet businesses.
Paws in Mind is a consulting company for pet businesses that helps coach other “petprenuers” how to succeed. We helped create a brand for Paws in Mind by crafting a logo that played off of the owner’s original business and Dox Design client, Paws on Pine, a New York dog-sitting business. We wanted to maintain a boutique feel throughout the brand, so we decided to use tones of pinks and a serif typeface.
We helped this brand go from zero to hero and helped them craft a vision that can be executed across multiple channels.
Branding and Logo Design
We first created a logo that worked in parallel with Paws in Mind’s sister brand Paws on Pine using the owner’s pets as inspiration. We then crafted a custom color palette of pinks and purples to be used throughout the brand. A serif typeface and personable language were incorporate with studio images in the brand color.