Bringing a Copywriter’s fun-loving personality to life with a timeless yet playful logo and visuals

Dox Design had a blast creating Natalie’s visual brand for her Brand Copywriting business. Name sound familiar? Makes sense—Nat is our very own copywriting guru here at Dox! For her own personal brand, she wanted a clean and lighthearted brand to represent her unique copywriting approach and expertise for her clients.

We started by designing a simple logo illustrating Nat’s copywriting process, taking clients from Point A to Point B, with a subtle squiggle connecting the dots of the I’s in her name. Knowing Nat IRL, we were able to draw inspiration from her personality—kind, approachable and fun, yet also classic and introverted—to build a warm color palette complemented by cute and quirky brand patterns. Our simple wordmark logo paired with her friendly color palette, brand sub-marks and whimsical patterns really bring this fun-loving brand to life!

Working with Dox Design was an absolute treat! Kaila does such an incredible job collaborating with her clients, collecting feedback up front (color preferences, typography, etc.) and checking in often with work progress. She has a knack for thoughtfully incorporating a brand’s personality into all design elements, and her designer Xan even illustrated the cutest custom icons for my site. I can’t speak more highly of Kaila and her team—strongly recommend!

Natalie Topalian

Brand Copywriter

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