Breathing new life into a Midwest pet food delivery service.
Lake Erie Pet Food Company is a Midwest-based dog food delivery service that delivers healthy pet food to our furry friends. As the brand was entering a growth phase, expanding into the retail space, they approached Dox Design to help define their visual brand to help prepare for this transition.
Dox Design helped pull Lake Erie’s visual brand together with a custom logo, color palette and type selection. We designed hand-drawn elements to be used through Lake Erie’s marketing and packaging.
Branding & Social Media Marketing Materials
When designing the new-and-improved logo, Dox Design decided to go with a “badge” approach that drew inspiration from craft foods and premium butcher shops. We created the new logo in a softer brown on tan to convey a warm and inviting feeling.
Additionally, Dox Design curated a custom color palette to use across social media, packaging, and marketing materials. We created special hand-drawn borders and even pulled together a custom stock photography library of images for Lake Erie’s new brand.