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 Leveling up an established pet-sitting brand with custom illustrations and warm branding.

East Paws Pet Services is a dog-walking and pet-sitting company in For Lauderdale, FL with an established brand and an audience of older pet parents. Previously operating under an unoriginal stock logo that many other pet sitters were using, East Paws Pet Services approached Dox Design to level up their branding for a more warm look to reflect their inviting business values. The East Paws team also wanted to start attracting younger pet parents away from walking apps like Wag! and Rover. 

Dox Design worked with East Paws to completely overhaul their branding, messaging, website, and more. We created a hand-drawn custom word-mark logo with supporting illustrations to be used as brand elements throughout all marketing materials. We then helped redesign marketing materials, email campaigns and more to reflect the new face of East Paws Pet Services.

Brand Refresh 

To reflect the warmth of the East Paws Pet Services brand, we hand-drew a friendly, personable logo supported by a unique band pattern and icon. Once this was complete, we extended the brand to print and digital. To get away from East Paws’ previous logo (which was utilized by several competing brands), we created the new brand with their unique attributes and brand values in mind.

Additionally, Dox Design created print materials such as a business system and postcards, as well as a series of digital graphics and email campaigns for each holiday to remind young pet parents to book a professional pet sitter. 

The End Result: A Happy Client!

Dox Design (and Kaila) was really easy to work with. Quick response time, I felt like I was their only client! I had a vision in my head for my re-branding but had no idea how to describe it or get there. Kaila really listens to what you say and was able to make my vision a reality. I highly recommend Dox Design for your next design project.

Elanor McCoy

Owner of East Paws Pet Services

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