Propelling growth for an East Cost dog-walking and event company with a custom, consistent brand. 

Dogs Of Charm City (DOCC) is a dog-walking, online store, and dog-friendly event company in Baltimore, Maryland. Lyndsay of DOCC reached out to Dox Design with a good problem to have: their rapidly growing brand no longer matched their initial logo or branding in their early days. The DOCC team wanted a better brand that more consistently and accurately reflected their vision so they could be positioned as a serious player in the pet space. 

After getting to know Lyndsey, the DOCC brand in its current state and her vision the future of the company during the Exploration Phase, Dox Design and DOCC agreed on a few words that encapsulated their ideal brand: Fun, Celebratory and Quirky. To bring these elements to life, we put a playful twist on their old logo, enhancing the iconic crab—reminiscent of Baltimore—giving the logo a quirkier appeal to match the brand’s personality. We pulled this lighthearted brand together by creating a bright color palette as well as custom icons, whimsical fonts, patterns and more, setting Dogs of Charm City up with all the visual tools they needed to successful create brand recognition and grow their business.

Working with Dox Design has felt effortless, and their creativity and quality has truly exceeded my highest expectations. Kaila’s passion and excitement behind her work made it really fun to work together. Dox Design works FAST and I was very impressed by the level of organization and communication from start to finish during the branding process. I am so thrilled to have found Dox Design and look forward to utilizing their services for years to come!

Lyndsay Shackelford

Owner of Dogs Of Charm City

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