Creating one-of-a-kind packaging for a one-of-a-kind dog treat brand.

Beer City Biscuits is a Midwestern company that uses spent grains from breweries to create delicious and natural dog treats. We helped Beer City Biscuits with their branding by crafting a logo that symbolized beer, love, and of course, puppers. In the next phase, we helped them create their packaging and brand color palette for a cohesive look across their materials. From there, we extended their new cool and crisp brand across their social media platforms and branded swag.

Packaging Design

Because Beer City Biscuits partners with many breweries and produces multiple flavors of biscuits, we knew the color palette and packaging needed to be designed with diversity and flexibility. With this in mind, we decided to distinguish different flavors from one another using colors, and tied the product line together using a custom pattern. We also helped create snack packs that could be given out as samplers to dog lovers. 

Logo and Branding

When we created the logo for Beer City Biscuits, we played with negative space by integrating the shape of a beer bottle within a dog’s face and a heart-shaped dog treat into the dog’s nose. By representing all three pillars of the business into the logo, we were able to embody the entire brand, giving it a strong and bold look against its competitors.

The End Result: A Happy Client!

Kaila took my vision and brought it to life better than I could ever imagine. Her eye for design is amazing, looking forward to working together on many more projects!

Tara Heerspink

Creator of Beer City Biscuit

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