Successfully visually refreshing a 20-year-old insurance company.
Advantage Benefit Group is an insurance consultant agency that helps create benefit packages for companies. Advantage Benefits Group approached Dox Design to help clean up their brand as they approached a big move and business expansion. We worked with them to freshen up their logo by selecting a more modern color palette and typeface to help them stand out within the industry.
Advantage Benefit Group has since expanded to a building twice the size in one of the most visible parts of Grand Rapids and proudly displays their branding across the building.
What We Did:
Advantage Benefit Group’s updated logo was translated into outdoor signage to be displayed on the exterior facade of their new downtown location. Dox designed a word-mark logo using a bold and confident blue, which our teams selected together. By incorporating the new brand color within then font, their outdoor signage commands attention next to their neighbors. We also created matching direct mailers to announce the new brand and social media upgrades.
Since the rebrand, Advantage Benefits Group moved to a building twice its size and continues to implement new materials using the templates Dox Design created, supporting to a cohesive brand.
We also worked with Advantage to create a marketing brochure to target both new and former clients. We paired their services with unique photography and clean typography so that the layout was simpler and easier to understand than their former brochures. We introduced the newly branded typography by showcasing it on the cover as well as on the opening spread.