Advantage Benefit Group
Advantage Benefit Group is a insurance consultant agency that helps create benefit packages for companies. Advantage Benefits Group approached Dox Design to help clean up their brand as they approached a big move and business expansion. We worked with them to freshen up their logo by selecting a more modern color palette and typeface to help them stand out within the industry.
Advantage Benefit Group’s logo was translated into outdoor signage to be displayed on the exterior facade of their new downtown location. Dox designed a wordmark logo, using a bold and confident blue, which our teams selected together. By using the font with the color, the sign stands out among the others and commands attention.
We worked with Advantage to create a marketing brochure to target both new and former clients. We paired their services with unique photography and clean typography so that the layout was much more simple and easier to understand. We introduced the newly branded typography by showcasing it on the cover as well as on the opening spread.