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The Creation of Dox Design

What’s Up With The Dogs?

I get asked this question a lot; “So, what do you do?” (It’s usually this exact question or some variation of it.)


Me: “I run a design studio that focuses on designing for pet businesses.”


Kind Person:
“But, why dog?”
“What’s up with that?”
“LOL, crazy dog lady huh?”


Me:*Blank Stare

Okay, you got me! I don’t really respond with a blank stare. When I do respond, it is more like an indepth explanation about how much design and dogs mean to me. It goes a little something like this.


When I decided to start my own business, I spent weeks emailing every (pet? Dog?) business in Michigan (at least that’s what it felt like). I introduced myself and explained I was a Freelance Designer who could help them with their design needs. I also went door-to-door handing out business cards telling people to check out my website. I was doing everything right, RIGHT?


WRONG! As you can probably imagine only two of the hundred small businesses I emailed actually got back to me; and my business cards found their way into the trash. I quickly realized that being a designer for “everyone” wasn’t going to work out.


So I sat down and thought really hard and really long about what I loved. I made lists upon lists! I asked myself, why do I do what I do? Who do I want to target with my designs; and what clients make me love my job?


(Cue in the cute dogfaces of my Dachshunds, Finely and Ferb.)


As I sat making my lists, my dogs kept nudging me to stop what I was doing and play with them, then it hit me. I freaking love my dogs and I am constantly on the search for unique dog products! So why couldn’t I design specifically for the businesses that make the things I buy for my pups?


The more I started to research dog businesses, the more I became obsessed with petpreneur groups. I realized this was a market that had innovative products and people I could get behind. Not only could my skillset help visually express these pet brands I admire, but I would also find joy in the work I was doing.


So, I took the leap and here I am today. I started that scary new thing and I have met some amazing people along the way. Local businesses like, A Pleasant Dog and Fido and Stitch; and even an international business, Working With Dog.


It has been a crazy, wild ride! But I am thrilled to share Dox Design with you. Stay awhile; we are glad you are here!


Feel like we can be best friends? Reach out and say hi. We would love to hear more about you and your business (and of course, your dog)!