Social Media Graphics 101

Did You Just Share a Post Without a Photo?

Now, I don’t pretend to be a SEO master, or a guru of digital marketing. So I’m going to stick to my expertise here, the thing I do know quite a bit about: design.

Is it really that important to use a photo with social media posts to catch a potential customer eye? Consider this from Hubspot’s 2017 Marketing Report:

“When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”

Let that really sink in for a minute. If you include a relevant image, more people will remember the information. But is a “relevant” image enough? Sure, adding an image to that quote you pulled from a quick Google search will catch more attention than just posting it in plain text.

But, does the image really reflect your brand? Does it have your logo on it? Or is it in your brand’s colors? Wait, do you even know what your brand colors are?!

If you answered no to any of those questions, here are some tips on how to make your social media posts stand out with branded graphics.

Have your logo and contact information on the graphics you share.

This could be a website to visit, a number to call or a Facebook page to like. Remember, your post may get shared through other people and your page will get nested into their post, but the image will always stand out, so make sure it is noticeably yours.


Here are some things to consider:

Make sure your logo is on a legible background, it helps to have a “lockup” of your logo; whether it is on a colored background or always in the upper left corner. Consistency is key.

Don’t watermark the content, this takes away from the focal point of what you’re sharing and is more distracting than helpful. If you aren’t going to use a color background for your logo, keep the color white to compliment pictures you are sharing.

Repurpose quotes and other text-heavy posts into graphics.

If you have a long-winded quote, pull a key point and turn it into a graphic. If you have a quote you love, instead of just typing it out, have a ready-made template you can plug it into.


Here are some things to consider:

Resize the quote so it isn’t cut off in the preview on someone’s timeline. Any Facebook posts should use graphics that are 476 pixels by 249 pixels to fit perfectly.

Create some variety, but not too much. Having a select color palette you can flip though will help.

Add some dimension or depth to the background of plain text posts by adding a texture or pattern.

These are some fast and easy tips to get you going in the right direction with your social media graphics. Now go out there and get going! Fill up your customer’s feeds with beautiful imagery that reflects who you are as a brand.

Looking for a more robust template to step-up your Instagram, Facebook and even Pinterest game? See some examples here.