Here at Dox Design, we’re big fans of brand extensions because they are a true sign that our client not only loves, but takes pride in, the brand we created for them.   Brand extensions sound more complex than they really are. Formally, a brand extension...

Picture this… you’re a small business owner who hired a graphic design team to create a custom logo, brand elements, font suite, and select brand colors to tell a visual story. You are furiggin’ OBSESSED with the results of the rebrand and have applied changes to your...

I love the promise and excitement that comes with the start of a new year! When done correctly, new year goals and resolutions can really help you take things to the next level… especially in your small business. It’s a chance to pause, assess what’s working and what...

As a small business owner, we’re going to guess you wear 10 hats - maybe even more? The buck stops with you, right? You’re working long hours, you’re carrying the weight of the entire business on your shoulders, and you’re full of pride and joy for this business...

If there’s one thing we’ve learned from history, it’s that trends come and go. We don’t have to look much further than fashion to know this to be true. For all my fellow millennials out there, we know how trendy skinny jeans used to be, and now (apparently) it’s...

We’re days away from 2022, and as the saying goes: New Year, New You… or, New Brand! We like to think of design and brand as entities in and of themselves. As people, we are likely to take this time to reflect on the kinds of people we want to be in the new year. We...

The holidays are finally here! If your first instinct as a business owner is to freak out over everything you need to do, then we strongly encourage you to pause, take a deep breath, and slow down. After all, the holidays are supposed to be FUN, and not just for your...

We’ve had lots of our Fur Friends asking, and drumroll, please………    The day has finally come! Your Ultimate List of 2022 Holidays: Pet Holidays and Beyond!    This year, we’ve changed it up a bit and have also included plenty of non-pet-related holidays so...

One of the main reasons why so many people love the autumn season is the beautiful array of colors all around us! This month for our “What is a Brand?” Series, we’re going to be covering color palettes. What does a color palette say about your brand, and how do you...

Last month on our blog, we mentioned self-care during the summer and how important it is to take care of yourself so you are better prepared to take care of your business. With that in mind, we’ve been thinking more and more about business burnout. After a tough 2020,...

Pop quiz: What’s just as important as making money for small business owners? The answer: Self-care. Come on, don’t roll your eyes! 🙄 Think about it. How can your business thrive if the person who runs it isn’t thriving? If you’re like us, you love being on the grind...

The world is a diverse place, but one thing most people have in common is a love of animals, namely pets. That’s why, more and more, you’re seeing pets being showcased in marketing strategies. And we’re not just talking about pet businesses, either. We’re seeing this...

The first week of May (1st-7th) is National Pet Week, which is very convenient for our special Fur Friends since May 7th also happens to be National Packaging Design Day!  As small pet business owners, one of your many responsibilities is to engage your audience via...

Back by popular demand our master list of pet holidays are here! ICYMI last year we created an ENTIRE calendar with a year's worth of graphics and captions. The calendar is now more than 80% off and you can snag it here!   January Pet Holidays Month-Long...

What’s your LEAST favorite part of marketing your pet business? Coming up with content ideas? Hey, we’ve been there! Figuring out what to post on social media, your blog, your monthly email newsletters...whatever it is - it can be overwhelming and stressful. Running a...

Running a pet store is A LOT of work. From a designer’s perspective here at Dox Design, it’s always worth it to invest in making sure that even if you have a large selection of different products, you still fall under one cohesive brand. Of course, that’s something we...

So, you finally got your pet grooming business professionally designed. It looks fantastic and you know there’s SO much value and you want the world to see it! You know that means you need to get the word out there and begin marketing. We’ve all heard how great...

As a design agency, it can be easy to fall behind-the-scenes without reallllly getting to know who we are as individuals. When people hear the word “agency,” they tend to think they’re working with people who don’t typically care about their brand and their business....

How to Give Valuable Feedback on Your Dox Design Project Feedback is an essential part of collaboration and the design process. However, there’s a difference between valuable, thoughtful feedback and simply providing an opinion.    1. Ask Why I approach the...