Meet The Team

We breathe life into your brand’s mission, vision, and values with the power of visual storytelling.

Branding and design is about much more than pretty icons, graphics, and patterns. It’s one thing to have something that’s interesting to look at, but your brand is more than what’s on the outside.

Your brand is your image in the eyes of your customers. It’s the experiences they have with you and tell their friends and family, and the build-up of small, seemingly insignificant interactions with you that create the story of your brand.

That story is big and bold. It’s beautiful, bright, and fun. That story is yours to tell.

Dox Design is the team to support you in telling that story to the world. Yes, we love all things dogs and design (seriously, feel free to send us all your dog pics at any given moment!)


But we’re here for so much more than that, too.

Working with our clients to tell their one-of-a-kind brand story with compelling and thoughtful visuals from top to bottom is what really lights our fire. From your foundational branding elements like your logo, color palette, typography, and patterns to your messaging and tagline, to your packaging, guides, email templates, and social media presence, our mission is to be your trusted design partner every step of the way, so you can take your mission-driven business (pet-related or not!) to heights you never imagined possible.

high five illustration

Our approach to branding and design is rooted in four main principles:


Think of the sweetest, most loving dog you’ve ever met: that’s what we strive to be every single day. We infuse kindness and understanding into every step of the way in our process—and not just to our clients, but to our fellow fur friends, industry professionals, and followers. This principle translates into our design by ensuring our clients’ voices are truly heard and reflected across their brand.


While we have a proven, tried-and-true process for branding and design, we believe in leaving room for flexibility and individuality in the process. Just like every dog has their own unique personality, our clients do, too—which is why you won’t find cookie-cutter, one-size-fits-all solutions here, fur friend. Every brand we design is 100% unique to you and you alone, because there’s truly nobody else out there like you!


If there’s no room for fun in the process, we don’t want it. Sure, branding is hard work… but we not only do we wanna work like a dog, we wanna PLAY like a dog, too! We believe in balancing our professionalism and expertise with room to explore, get curious, and play—and doing it in collaboration as a team with our clients!


We’re proud to run with a diverse pack of business-owners in every aspect of the word. It’s no secret that we have a deep appreciation and passion for supporting pet brands, but we’re here to support ALL types of businesses whose values align with ours, and are strong in their mission and purpose. No matter your industry, skin color, sexual orientation, gender identity, or background, if you’re a good human (and your business does good for others), then we’ll likely get right along.

Are you feeling our vibe

Sound like the kind of approach you can get behind?

three small dogs sitting on chairs

The Inspiration Behind Dox Design
Finley, Ferb and Felix are not just major players of Dox Design, but of our entire lives! If it wasn’t for these spunky little Dachshunds, Dox Design’s love for dogs wouldn’t exist.

Think of us as your Branding + Design Sherpas

We know it sounds goofy—but stay with us here!

With our years of knowledge, expertise, and refined process, paired with your expertise in your own business and industry, Dox Design is here to lead you through the process of visual storytelling to resonate with your customers on every level.

We promise to lead you every step of the way to bring you closer to achieving that next big milestone in your business, whether it be your initial launch, a new product reveal, or a complete rebrand and pivot.

From underdogs to top dogs, we’re here for it all.

Hey, Hi, What’s Up

Meet The Dox Design Team

Kaila Piepkow,
Founder & Creative Director
Hey, Fur Friends! Kaila here—the crazy dog-lady behind Dox Design. I’m a proud fur-mama to three dachshunds, lover of all 70’s music, and the OG Swiftie (I’ve seen her on every tour, even as just an opener!)

After taking my first few years out of college in the traditional agency route, I felt restless… like my cup wasn’t being filled to the top. I had a vision, and I knew the kind of clientele I wanted to serve. I wanted to take my two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!

Today, I’m proud to lead my fearless team on a mission to create strong, compelling brands that flaunt our clients’ stand-out qualities in fun and daring ways. Together, we work together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed.

Currently Working From Florida

Xan Villalón, Lead Designer
Happiest with a pencil in her hand, Xan has an eye for the bold and edgy—two qualities you’ll see prevalent in her designs. Her absolute favorite part of her design process is exploring the functionality of patterns and typography, another element you’ll notice in her work. Aside from Dox, you can find her monkeying around with watercolors and chowing down on vegan junk food.

Currently Working From New York

Lauren Merkel, Designer
A passion for peach nectar and a walking Beatles encyclopedia, Merk seeks to evoke curiosity in life. Her degree in Human Centered Design allows her to explore multiple facets of the design industry, ranging from architecture to gallery graphic design. When she’s not on her daily Dox grind, you can bet your sweet bippy Merk is practicing brewing the perfect pour-over to pair with her favorite podcasts.

Currently Working From Wisconsin

Paris Trumbower, Designer

With a vivid imagination Paris has always had passion for making. Whether it was mud pies in the backyard or custom paintings for family and friends, Paris have always been making stuff. Graphic Design perfectly combined her passion for creativity with her love of helping people.

Currently Working From Michigan

Brooke Schrupp, Designer

Always an artist and a doodler of notes, Brooke has exuded creativity her whole life. Her degrees in Graphic Design and Marketing have allowed her to put her passion to use helping brands make their mark. Powered by frothy Lattes you can catch her scrapbooking or watching the latest true crime series in her time off.

Ready to work with our team? You will want to hit the button below.