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Hello, we are Dox Design:
Equal parts obsessed with Design and Dogs.

At Dox Design, we’re not just about creating pretty graphics and writing strings of attention-grabbing copy. Our purpose is to communicate the heart of your brand and present it in a way that will resonate with your audience.

As designers, branders, and marketers, our mission is to create brands that will make your customers stop in their tracks; brands that make them say, “This is exactly what I want and what I need.”

Whether it’s a thoughtfully crafted logo, beautifully designed brochure or a savvy, user-friendly website, we put your brand and your audience at the core of what we do. Every color we choose and every word we write is intentionally strategic and crafty.

Simply put, we get it—and our work will help your customers get it, too.

Why the Dogs? 

We get this question a lot. Other than being completely obsessed with dogs (especially Dachshunds), we like to think our approach to design and relationship-building is pretty similar to the personality of a Dog.

Smart in our approach with your brand;
Loyal to our clients and our craft;
Playful in our designs and building relationships, and admittedly…
Stubborn about designing, branding and marketing the right way. No shortcuts!

Despite the dog focus, we work with clients of all industries. No matter the size of your company, we love and will create for each and every one. But, not going to lie… we especially love those that help our furry friends. 🙂

Our Philosophy

At Dox Design, we’re focused on doing what needs to get done to authentically communicate your brand with your audience. That means rather than jumping right in to crafting a logo, we learn all there is to know about your brand inside and out and then decide how we can bring your brand to life.

After we dig deep into what your brand needs to succeed, we’ll create the assets to help you stand out from the competition. From a kick-ass logo, print and web designs to captivating website copy, blogs and social media posts, our team works hard every day to make your customers take notice and keep coming back for more.

Our Core Team of Dox Design

Meet Our Founder, Kaila Piepkow

Kaila Piepkow has been equal parts obsessed with dogs and design since… well, forever. As a professional designer with a Bachelors Degree in Graphic Design Kaila has taken the design world by storm with her “drool-worthy” designs and paw-some brands she creates. She instinctively knows how to uncover a businesses brand story and effectively communicate it with their target audience through unique, on-brand design. She is a strong believer in how #droolworthy branding can add an extra layer of legitimacy to businesses and take them to next level of success.

At the young age of 23, Kaila started Dox Design where she manages a small team that is uber-dedicated to producing the highest quality work for pet businesses and professionals alike. Kaila like to keep things lighthearted around here at Dox. Because let’s be real: you’ve gotta work like a dog to play like a dog! 

Since Kaila’s debut as an entrepreneur, she has earned respect well beyond the Grand Rapids community (where she is locally located) as a reputable designer across many industries, but especially in the pet world. Outside of excelling in the design and branding space, Kaila has taken her expertise and applied it to other ventures as a way to share her love for design and the creative community. Volunteering as Host for the Grand Rapids Creative Mornings chapter and serving as a Graphic Design Instructor to inspire future designers.

Meet Our Founder, Kaila Piepkow

Kaila Piepkow has been equal parts obsessed with dogs and design since… well, forever. As a professional designer with a Bachelors Degree in Graphic Design Kaila has taken the design world by storm with her “drool-worthy” designs and paw-some brands she creates. She instinctively knows how to uncover a businesses brand story and effectively communicate it with their target audience through unique, on-brand design. She is a strong believer in how #droolworthy branding can add an extra layer of legitimacy to businesses and take them to next level of success.

At the young age of 23, Kaila started Dox Design where she manages a small team that is uber-dedicated to producing the highest quality work for pet businesses and professionals alike. Kaila like to keep things lighthearted around here at Dox. Because let’s be real: you’ve gotta work like a dog to play like a dog! 

Since Kaila’s debut as an entrepreneur, she has earned respect well beyond the Grand Rapids community (where she is locally located) as a reputable designer across many industries, but especially in the pet world. Outside of excelling in the design and branding space, Kaila has taken her expertise and applied it to other ventures as a way to share her love for design and the creative community. Volunteering as Host for the Grand Rapids Creative Mornings chapter and serving as a Graphic Design Instructor to inspire future designers.

Finley Piepkow – Secretary Ween
Finley Mae is the most food-motivated ween to ever grace this Earth. When she isn’t mischievously digging through the trash, you’ll find her lounging under our desks, waiting for crumbs to drop. As Dox Design’s official Secretary, Finley is the first friendly face you’ll see when you enter the office.

Ferb Piepkow – Chief Security Ween
Ferbus Bean The First is the cuddliest, sassiest, and spunkiest ween you’ll ever meet. As Chief Security Officer of Dox Design, Ferb ensures that not a single squirrel or human can get into the office on his watch. As Dox Design’s Chief of Secruity he is the first bark that will greet you hello.

Felix Piepkow – Office Intern Ween 
Felix Phillip is the youngest and newest addition to the Dox Design team. As our office intern he is learning the ropes of design, marketing and Dachshunding from our other #officeweens. As Dox Design’s Intern he is the first little face that will greet you with lots of licks and enthusiasm. Interns… what can we say?

Our Beloved Office Weens

 Finley, Ferb and Felix are not just major players of Dox Design, but of our entire lives! You’ll see them on our social media, our website, and even our logo. If it wasn’t for these spunky little Dachshunds, Dox Design’s love for dogs wouldn’t exist.

 Do you have an “Office Ween” that inspires you everyday? Tag us in a picture: @dox.design.

Our Expert Partners

It takes a village to build an amazing brand. That’s why we have a select group of expert partners we rely on when working on a project. From illustration to SEO, we have some pretty paw-some peeps on our side. Meet them below! 

Jordan Piepkow – Development 
Jordan is a fountain of knowledge on the newest technologies and software solutions. As a full stack developer, he is a bit of a unicorn. He can create a front-end experience for any website and can also create more complicated web and mobile application. When he isn’t developing you can find him walking his Dachshunds with his wife, Kaila. 

Austin Winkler – SEO
Austin is an expert in all things keywords and search engines. From his main gig as PPC expert at a local agency to freelance SEO work, his focus is on ensuring the words you use in copy to promote your product or service resonate with both search engines and with real people. He’s also a fellow Dachshund owner and dog fanatic, so naturally, we love him.

Courtney Ahn – Illustration 
Courtney is a huge dog enthusiast (duh!) which is why we love her. When she isn’t exploring Portland with her adorable pup, she can be found whipping up killer custom illustrations for you and your brand. Any cute animation or icon we brainstorm, Courtney executes with perfection. She is a perfect team mate and additon to the Dox Design team. 
Check her out

Mikaela Samuels – Blogging 
Mikaela is the owner and petprenuer behind Pet Marketing Unleashed. She is an expert at creating unique blog posts that you ACTUALLY want to read and share. She has years of experience in the pet industry and knows how to create blogs that will convert. When she isn’t working with  Dox to create hard-hitting content that is relevant to your brand you can find her hanging outside with her BFF Wilson her adorable mutt. 
Check her out

Darline Rodriguez- Photography
Darline is a master content creator. From beautiful headshots to stunning product photography, she can do it all. Darline helps elevate a brand’s imagery by creating one-of-a-kind images—not to mention she has a background in digital marketing and can whip up a thoughtful social media plan or email newsletter for her clients, as well. She is our go-to girl for all things content and helps us, help you.
Check her out

Nichole Nadkarni – Strategy 
Nichole is the Chief Solution Wizard at Red Fish Viral. She is a master at helping businesses scale and put all the small pieces together. Whether it’s strategically laying out a website with precise calls to action or getting systems in place to automate your workflows, Nichole is your gal. She is also a dog mom to two wonderful, little pups that she frequently walks in Sunny California. 
Check her out

It’s ok.. we know our words can only go so far.

Let our past clients tell you how we can help!

I hired Kaila to help me with a project that has been on my heart for over a year . . . a give back program to raise money towards canine and human cancer research. I needed something that would blend well with my existing business but also be able to stand on its own in the future.  From the very beginning Kaila and her team took great care in creating a brand that is both light and inviting and immediately identifiable to the cause (cancer is a scary word and we didn’t want people shying away from our products, so creating this feeling was important).  I couldn’t have been more happy with the final results.  The logo is perfect, the packaging for our cookies is fun and the social media images that the Dox Design Team put together are so cohesive to the brand messaging. Kaila and her team were on time throughout the project (sometimes ahead) and the back & forth dialogue to get something that was in my mind to materialize in the packaging and images was easy . . . they were able to help me articulate what was on my heart and mind for this project as if it were their own passion. I highly recommend Dox Design to anyone looking to create a story with their brand that your customers will relate to and fall in love with for years to come.

Teresa Hogge

Owner of Belly Rubs Pet Co.

We needed to add more elements to our existing brand as well as “up level” it or give it a refresh. Dox Design were exactly the ones I knew I should call. After working with them in the past, I knew that they would meet deadlines, walk through ideas with me, and not pushing their concepts for redesign but helping me enhance and bring to life everything in my mind! They can deliver exactly what you want…but, I’m confident in saying it may even be a better version. I’ve worked with many designers and Kaila and her team at Dox Design are definitely my favorite! 

Candace D'Agnolo

Pet Boss Nation

As a new business, we were so concentrated on providing quality products we overlooked “branding”. Our first year in business, we were experimenting with different colors and designs and it was a mess. I did not feel confident with our overall “look” and it held us back from growing as a company. When Dox Design reached out and offered her services, I wasn’t sure our small company could afford it so we decided to start with a small project…a business card and a promotional card. After that Kaila came back with a refreshed logo, a beautiful color palette and awesome designs. At that point, I realized we couldn’t afford not to have her help us create our official brand. Kaila is so professional and easy to work with. She’s able to combine my ideas with her design skills taking our business to the next level.

Tonja Osborne

Puppy Paws Coffee Company