5 Brands That Are Killing It On Instagram
Weโve got a startling statistic for you.
Only about 10% of your Instagram followers are actually seeing your posts in their feed.
MADNESS.
What does this mean for you? It means itโs time to take a look at some of the other value Instagram offers for you as a pet business. Itโs not only an extremely important opportunity for you to engage with your audience, but itโs also a significant touchpoint in your customersโ marketing journey.
All of your customers will go through various touchpoints (or ways they experience your business) before they decide to take the action of purchasing or not. So, if a customer does land upon your Instagram page itself, itโs important to capture them from the beginning. This means having a professionally branded Instagram profile and cohesive feed.
Itโs no longer enough to only post interesting captions. If someone comes across your profile, will they knowโฆ
– What you do
– Who you serve
– What makes you awesome
– What your brand vibe is
If youโre unsure, we went ahead and found 5 different pet brands that are KILLING it on Instagram!
ย Spotted Dog takes your run of the mill dog treats to a new level. They are ALL about celebrating your dog the way he deserves to be celebrated: elaborate dog treats, custom cakes, and party accessories to go with it!
Their Instagram page is KILLLLLING it on Instagram. I mean, what other brick and mortar dog bakery has over 17k followers AND amazing engagement!?
Theย best things they do on Instagram:
1. Their profile layout and highlight icons are spot-on – itโs consistent, to the point, and includes everything you need to know about who they are and who they serve.
2. The bakery regularly produces relevant and timely content that is high quality, entertaining, and mouth-watering (yes, they look appealing to us humans, too!) Their ability to adapt their feed to the holidays is stellar.
Valentines Day
St. Patricks Day
Thanksgiving
Christmas
2.ย Dapper Dexter
If youโre looking to GROW your pet style and product business efficiently and quickly, look no further than Dapper Dexter. They are #killingit by growing their following about almost 10k every 3 months. Say whhhhattt!?
The best things they do on Instagram:
1. Their profile is optimized to the fullest. Itโs branded consistently between their logo and their highlight icons. They outline specifically who they are, what they sell, and where they sell to. Done, done, and done.
2. They do a fabulous job of gathering engagement and growing their Instagram through collaborations and giveaways. Not only that, but the giveaways are timely and purposeful to relate to their audience (dog momโs).
Looking for a dreamy Instagram feed full of high-quality products? Weโve found it! Sleepy Cotton Co. is one of the best curated feeds weโve seen.
The best things they do on Instagram:
1. They know how to play off their name SO well in their content. Coupled with white graphics that display their high-quality cotton products, you are just plain sold. At least we are. ๐
2. They appeal to the emotions that surround one of the hardest parts of being a dog mom: being away from them. And oh, it works so well.
4. Max Bone
Max bone does a fantastic job of staying true to their brand values. They offer a โsophisticated line designed for your dog with you in mind.โ Their stuff is indeed sophisticated, but itโs also sleek and modern as well.
The best things they do on Instagram:
1. Their profile picture is simple, modern, and minimalistic, which appeals directly to the pet parents they serve.
2. The feed is super consistent and matches their brand to a tee. The colors, the simplicity, the vibe. This brand truly knows what theyโre doing and who they are speaking to – thatโs for sure!
5. Barc London
Ahhh, luxury at its finest. Barc London is the perfect example of โluxury living for your four-legged friend.โ Weโre talking embossed soft leather collars and leads. Thereโs no higher quality than this.
The best things they do on Instagram:
1. Although they could definitely beef up the branding in their profile (using highlight icons), we think itโs important to mention that they promote their mission of donating a portion of their profits to Dogs Trust.
2. Their product photography is out of this world and ooooooozzes with luxury.
High-quality graphics, a branded profile, and creative content can truly make ALL the difference when it comes to your social media platforms.
Our biggest tip: Give these Instagram pages a follow and see if you can gather some inspiration to improve your own feed. Nothing wrong with that!
If youโre ready to uplevel your social media graphics to the fullest, look no further. Dox Design has all you need for high-quality social media graphics.
